How page rank and page authority are important - SEO

              PageRank is one the factor which determines your website to be listed in search engines are not. But do you think that only page rank determines this ?Not exactly it's been determined by the combo of Keywords and page authority..! Page rank is the factor determined by google for highest keyword density and site popularity among the users.. The site which makes people to search over and over to learn more.

Link Building 

                        If you get in the SEO you will note the word "link-building" . Like building is a factor which determines the Internal & external links. How back links are determines ...! when you are posting some thing in your blog and linking the site url , then here you have to note about two factors "Do-follow" & "No-follow".. Do-follow is consider to be a back-link and this function is default in blog, so when you are linking a site has do-follow , Google will crawl you page and record it has you are linking to the specific site. 

                       What is No-follow ? No-follow is attribute opposite to do-follow , when you are liking a site in your blog and give it has a no-follow attribute , then at the time of indexing your site ,Google wont crawl the link and its going to be a simple external link for a reference.

                       In the first image you can see that each of smileys are connecting other ones. It represents Each smiley is a site which are linking to other sites. 

How do search engines display results

                    After starting to work with SEO there are many question raised in my mind , how it work, why it works , what we need .......! and in that one of the question is what we are talking now "How does search engines display results" this make me to search over and over the sites to get the exact way of working.

For example See the below images.

     1. I have entered the keyword 'SEO' clicked over the search button. and there it displayed the results 

with the keyword SEO of about 219,000,000 results [this not going to be stable] in that wiki stands first...!

How wiki stands first in the result page ?? 

                            

                            Now look at those arrow marks in rectangle 1, The keyword SEO and PA [Page Authority] is determined , so here it comes to know that the first importance is for Key words , not only for a single world there are nearly 219,000000 keywords found.. Here you can ask me , there you said bunch of keywords found but why it all not in first page or why wiki needs to be in first page.

                           Where ever you search for some thing in google that is know as 'keyword' , there the robot crawls the pages and find the exact keyword , SEO is a single word there it is bold word [Have to note it is a single word] there the keyword been found and next step of the robot is to check the websites popularity [Contents ,traffic....] Where PA is determined, wiki have PA:94 and so it have the keyword + page rank, this thing is enough to make you to stand in first.

 2. Now look at the second rectangle , there the keyword found , page rank also higher than the Second one, then why it is listed in third position . Have a look at the keyword here is comes SEOchat it is not a single word that is what am searching is Only the word SEO, so the first preference goes to the keyword and second preference goes to pagerank..

Conclusion 

                     So from the above example we can say that keyword and PA [Page Authority] determines the factor where the results displayed on google.. This thing is up to my knowledge and there if you know better than me and found any thing wrong drop your suggestion in the comment box. :)

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